- Apple cut October component orders for the iPhone 18 Pro and iPhone 18 Pro Max by at least 15% because of weaker-than-expected demand, Nikkei Asia reported on Friday, 9 October 2026.
- Suppliers link the weak iPhone 18 Pro demand to a $100 price rise driven by memory chip costs and to the standard iPhone 18 being held back until spring 2027.
- In Nigeria, retailer TCStore listed the 256GB iPhone 18 Pro at ₦2.5 million and the Pro Max at ₦2.9 million, according to Pulse Nigeria.
iPhone 18 Pro: Apple cuts orders by at least 15% as demand cools
Less than a month after launch, Apple has trimmed October component orders for the Pro and Pro Max, Nikkei Asia reports, with a $100 price rise and a split launch blamed. In Nigeria the Pro already sells for about ₦2.5 million.
Apple has cut October component orders for the iPhone 18 Pro and iPhone 18 Pro Max by at least 15% because demand is weaker than it expected, Nikkei Asia reported on Friday, 9 October, citing people in its supply chain. One executive-level source put the cut at 15% to 20%. It comes less than a month after the phones went…