About GistMatrix
The gist that counts: news, entertainment, sport and learning for young Nigerians, fast, fun and checked first.
What we do
GistMatrix brings you everything Nigerians are talking about, in the places you already spend your time: Instagram, TikTok, X, YouTube, Facebook, WhatsApp and right here. We cover four things, each with its own team and its own page.
How we work
- Checked first. Fast matters, but true matters more. We confirm before we post, and we say clearly what is not yet confirmed. Read our standards.
- Open about money. Paid work is always labelled “Paid partnership”, above the headline.
- Corrected in public. When we get something wrong, we fix it on the story and list it on our corrections page.
- Made for your phone. Pages are light and fast on small data bundles, with a data-saver mode, dark mode and a “Listen” button on every story.
- Built with you. Many of our best stories start with you. Send us your video, and we credit it and ask before we use it.
Who owns GistMatrix
GistMatrix is owned by XL Creative Hub, a Nigerian film and content studio. We say so on every page because you deserve to know who is behind what you read. When we cover anything XL Creative Hub made, or any of its clients, we say so in the story.
Talk to us
Story tips, corrections, partnerships and press: contact the team. Brands can work with us here.
Last updated 11 October 2026