Work with GistMatrix
Reach young Nigerians where they already are, with work they actually want to watch and share.
Four audiences, one partner
Young Nigerians follow what they love. Our four verticals let you reach them through the thing they care about most, with one team, one brief and one report.
What we offer
Branded series and content
Original videos and series made for your brand by XL Creative Hub, our in-house studio, and cut for every platform.
Format sponsorship
Put your name on a regular show people come back for, such as the matchday live thread or an exam series on Learn.
Newsletter and WhatsApp
One sponsor slot in each issue of the gist, sent three times a week to people who asked for it.
Display advertising
Standard and video formats in fixed slots that never make the page jump, with no ads next to sensitive stories.
Content licensing
License our original videos and rights-cleared clips from our community for TV, digital and out-of-home.
Audience insight
Quick polls and research with young Nigerians, so your next campaign starts from what they actually think.
Ad formats
| Format | Size | Where |
|---|---|---|
| Medium rectangle (MPU) | 300 × 250 | Inside stories, homepage |
| Half page | 300 × 600 | Story sidebar on desktop |
| Billboard | 970 × 250 | Homepage, between sections |
| Mobile banner | 320 × 100 | Homepage and stories on mobile |
| Vertical video | 9:16 | Video pages and social |
How we keep your brand safe
- Every paid partnership is clearly labelled, which is how audiences learn to trust it.
- No ads run beside stories about death, disasters or abuse.
- Our editorial standards are public, and we correct mistakes in public.
- Audience figures come from one source and are dated, so you always know what you are buying.
Start a conversation
Tell us what you want to achieve. Our partnerships team replies within two working days.
Last updated 11 October 2026